About
Order Value Score grades the monetization metrics of your email marketing program. The top-performing products are ranked by the average number of items added to the cart per session. This insight should guide the product promotion strategy for future email campaigns.
Actionable:
Campaigns with biggest upside: Link to a group of campaigns with the highest revenue upside, revealing where strategy improvement is needed the most.
Product Insights: Link to the uplift model of products in the group of campaigns with the highest revenue upside, identifying the top-performing products with the greatest potential to improve the score.
Why
Over the years, we have found that continuously improving metrics like the average number of items added to the cart per session and revenue per item added to the cart directly correlates with achieving sustainable and profitable revenue growth for e-commerce brands.
NOTE: Monetizing an email list is significantly complicated by factors such as pricing, discounts, and customer readiness to buy. For example, it's common for many products to sell well without any price discounting.
How
The Order Value score is determined by the average number of items added to cart per session and revenue per item added to cart metrics, compared to the same metrics for all other channels.
What
The Order Value score includes the following high-value components:
Revenue Upside: An estimate of the potential upside a brand can achieve by improving the score to be on par with the averages of all other channels.
Campaigns with biggest upside: Link to the group of campaigns with the highest revenue upside in the Insights section of the app, enabling deeper analysis of email campaigns.
Product Insights: Link to the uplift model of the products in the group of campaigns with the revenue upside in the Insights section of the app, enabling deeper analysis of products that participated in those campaigns.
Chart: A list of top performing products based on item Add-to-Cart Rate and Revenue per Add-to-Cart.
Info Panel:
About:
LIST: A short description of what’s visually presented
SCORE: An explanation of the score and what can be done to improve it.
About: A list of actions users should consider taking next.
The best email list monetization practices:
Segment high-value, loyal, and new customers.
Feature on-sale or exclusive offer products.
Promote products or bundles that are likely to increase the AOV.
Promote products with high conversion rates.
Highlight trending or popular products.
Leverage product reviews and ratings.
Validate discount and promotion uplift.
Target high-frequency purchasers with loyalty rewards.
Utilize personalized recommendations.
Segment by customer lifetime value (CLV)
Leverage cross-sell and upsell opportunities.
Use advanced AI-powered personalization tools.