About
The Email Uplift Score enables effortless monitoring of email marketing campaigns. It replaces the time-consuming analysis of individual campaigns with instant grading of all email campaigns at different stages of the customer lifecycle, providing an easy-to-use score.
Why
To remain competitive, email marketers need insights into the impact of their email campaigns on shoppers' online behavior.
NOTE: The score is based on a data science technique known as Uplift Modeling, a prescriptive method that predicts how each customer is likely to respond to a marketing action, such as an email.
How
The Score is calculated using uplift modeling to assess the relative performance of key online store performance indicators at each stage of the buyer lifecycle (Acquisition, Engagement, Monetization, Retention).
What
In addition to the overall email uplift score, the app provides scores associated with different stages of the visitor's buying journey:
Shoppers - Determine the top-of-funnel quality of email traffic based on product views and revenue per product view.
Landing Pages - Assess the performance of email landing pages based on the average number of page views per visit and revenue per page view.
Order Value - Evaluate the monetization performance of email campaigns based on the number of items added to the cart and the revenue generated per item.
Lifetime Value - Measuring customer retention performance of email campaigns based on the number of shoppers' lifetime days since the first store visit and revenue generated per lifetime day.
The score is supplemented with detailed Insights and actionable Recommendations.