About
The Landing Page Score grades the performance of email landing pages, a key driver of shopper engagement with an online store. This score is supplemented by an estimate of the potential revenue increase a brand can achieve by improving campaigns to match store averages, along with a list of top-performing landing pages in your campaigns.
Actionable:
Campaigns with biggest upside: Link to a group of campaigns with the highest revenue upside, revealing where strategy improvement is needed the most.
Landing Pages Insights: Link to the list of landing pages in the group of campaigns with the highest revenue upside, identifying the top-performing landing pages with the greatest potential for score improvement.
Why
The primary function of the email landing page is to foster shopper engagement. By directing email traffic to landing pages that resonate with your audience, you'll significantly enhance the likelihood of shoppers discovering and purchasing products of interest.
How
The Landing Pages score is determined by the Page View Rate and Revenue Per View of the email's landing pages, compared to the same landing page metrics for all other channels.
What
The Landing Pages score includes the following high-value components:
Revenue Upside: An estimate of the potential upside a brand can achieve by improving the score to be on par with the averages of all other channels.
Campaigns with biggest upside: Link to the group of campaigns with the highest revenue upside in the Insights section of the app, enabling deeper analysis of email campaigns.
Product Insights: Link to the landing pages analysis in the group of campaigns with the highest revenue upside in the Insights section of the app, enabling deeper analysis of landing pages that participated in those campaigns.
Chart: A list of top performing email landing pages ranked by average page views from shoppers who start their buying session there.
Filter: When unchecked, the "Include product pages" filter enables viewing only of non-product landing pages.
Info Panel:
About:
LIST: A short description of what’s visually presented
SCORE: An explanation of the score and what can be done to improve it.
About: A list of actions users should consider taking next.