About
The Email Marketing dashboard provides a summary view of email marketing's share of overall traffic, page views, revenue, and customer lifespan in accordance with the customer lifecycle stages introduced by Google Analytics 4.
SIMPLE GOALS:
Increase the percentage of email traffic as much as you can.
Maintain other percentages above the email shoppers percentage of traffic.
Why
Ecommerce email marketers stand to benefit from actionable insights about shopper behavior during the buying journey. This enables them to effectively monitor and optimize email campaigns for better results.
How
Here's a brief overview of each component in the dashboard:
ACQUISITION: Shoppers
Measuring the percentage of email visitors relative to the total number of store visitors.
Note: Successful online brands should aim for 15% to 25% of all store traffic to be generated through email campaigns.
ENGAGEMENT: Page Views
Measuring the percentage of email shoppers' page views relative to the total number of page views in the store.
MONETIZATION: Revenue
Measuring the percentage of email channel revenue relative to total store revenue.
RETENTION: Lifetime
Measuring the percentage of email shopper lifetime days since the first store visit relative to the lifetime days of all store visitors.
What
Clicks on each component of the dashboard open a corresponding lifecycle stage of the email uplift score, providing further insight into the impact of email marketing at that stage of the customer lifecycle.