About
This is a dashboard presenting an auto generated ranking of email campaigns based on unrealized revenue at different stages of customer lifecycle layered in a global view and campaign grouping based on uplift modeling.
Why
Marketers don't have time to individually analyze the results of dozens of email campaigns run each month to determine their effectiveness. The automated ranking of campaigns by unrealized revenue dramatically simplifies performance monitoring and prioritization of improvements.
How
We use uplift modeling to grade each campaign relative to referent points based on the intrinsic potential of your own brand, enabling us to estimate the amount of unrealized revenue if the campaign were able to match your online store averages.
Campaign ranking is provided in multiple ways:
Top Priority: A list of campaigns with the highest unrealized revenue gain across all lifecycle stages: prioritize improving email strategies that target the same audience.
Persuadables: A list of campaigns with proven revenue growth potential: focus on driving more traffic or increasing engagement with the same audiences.
Sure Things: Top-performing campaigns: learn from their product-market fit insights.
Sleeping Dogs: Campaigns with good engagement metrics but poor revenue outcomes: avoid these email strategies or improve product-audience fit.
Lost Causes: Campaigns that are underperforming in both engagement and revenue metrics: rethink audience segmentation and product offering.
What
Take the first step toward improving future versions of the email campaign targeting the same audience by clicking the 'Improve' button, which will link to AI-generated product recommendations.