About
Shoppers uplift model assesses product-market fit during the Acquisition phase of the customer lifecycle by comparing the rate of shoppers performing key events and the value of the per key event revenue with site-wide averages.
Why
Since email campaigns frequently target the same list, it is crucial to ensure that the emails resonate with the target audience to maximize new revenue growth and minimize list churn.
How
The Shoppers uplift model is based on two key metrics: Item View Rate, as an indicator of email relevancy to the shopper, and Revenue per View, as metric of email revenue results.
The model is displayed in a familiar quadrant chart format, modified to simultaneously showcase insights from two key metrics.
Persuadables: This key group of email campaigns has shopper engagement below the site-wide average and revenue per event above the average. These campaigns could generate significantly more revenue if the emails were more relevant and tailored to their audience.
Lost Causes: These email campaigns underperform across both key metrics, indicating that a major overhaul of the strategy is necessary.
Sleeping Dogs: This group of email campaigns successfully drives shopper engagement but underperforms in generating revenue. These campaigns require improved product discovery and enhanced personalization of the shopping experience.
CaSure Things: These campaigns excel in both key metrics. Merchants should analyze these successful examples to understand what works and replicate these strategies in future campaigns.
What
The Shoppers uplift model provides a big-picture view of the entire email channel while allowing you to dive into multiple layers of data with simple mouse click-throughs to analyze individual campaigns and products.
Unrealized Gains: An estimate of the additional revenue a brand can achieve by improving the score to be on par with the site wide averages.
Dropdown Menus: Enabling mix-and-match product and campaign insights.
PRIMARY MENU
Campaign Insights: Enables you to analyze the performance of your email campaigns.
Product Insights: Enables you to analyze individual products.
SECONDARY MENU
Entire Site (Product Insights only): Enables product performance analysis in your online store.
Email Channel: Shows campaign or product performance for the entire email channel.
Campaign Uplift Group: Shows campaign or product performance for the uplift model group of email campaigns.
Campaign: Shows campaign performance or the performance of products belonging to a specific campaign.
Note: To speed up access to specific campaign insights, you can start typing the campaign name, which will prompt a dropdown box to act as an autocomplete search box.
Chart: Quadrant chart using Item View Rate and Revenue per View as the x-y axis. Bubbles are proportional to the number shoppers. By clicking-through chart or using drop down menu options you will be able peel of layers of data.
Info Panel:
About:
LIST: A short description of what’s visually presented
INSIGHTS: An explanation of the insights and what can be done to improve it.
About: A list of actions users should consider taking next.