What Email Pulse Does
Email Pulse brings personalized, in-email shopping experiences to your Klaviyo campaigns and flows. Key capabilities include:
InMail Shop™ – A Universal Content block that displays personalized products based on each shopper's real-time behavior
Clickstream Personalization – Recommendations adapt to what each shopper is doing (not just who they are)
Campaign & Flow Analytics – Insights into your email performance with attribution powered by Klaviyo's native data
Before You Begin
Make sure you have:
A Klaviyo account with admin access
A Shopify store (for product catalog sync)
A Google account with access to Google Analytics for your shop
Step 1: Click "Install" in the Klaviyo Marketplace
From the Email Pulse listing in the Klaviyo App Marketplace, click the Install button.
Step 2: Create Your Email Pulse Account
You'll be redirected to Email Pulse to create your account:
Sign up with your Google account
Accept the Terms of Service and Privacy Policy
You'll automatically be directed to connect your Klaviyo account
Step 3: Authorize Klaviyo Access
Click Connect Klaviyo to authorize Email Pulse to access your Klaviyo account.
You'll be redirected to Klaviyo's authorization page. Review the requested permissions and click Authorize.
Permissions requested:
Read account information
Read/write segments (for lifecycle segmentation)
Read campaigns and flows (for analytics)
Read/write webhooks (for real-time events)
Read/write tracking settings (for UTM configuration)
Step 4: Select Your Site
After authorization, you'll return to Email Pulse to complete setup:
You will be presented with the Google Analytics properties you have access to
Select the property that corresponds to your Shopify store
Important: Your Google Analytics property, Klaviyo account, and Shopify store must all be connected to the same site. Email Pulse uses GA data to power personalized recommendations and enhanced email performance analytics.
Step 5: Import Your Product Catalog
Email Pulse needs your product catalog to power personalized recommendations:
Email Pulse will attempt to auto-detect your catalog based on the shop URL
If auto-detection fails, enter your Shopify store URL manually
The import typically takes 1-5 minutes depending on catalog size
Step 6: Create Your First InMail Shop Block
Once products are imported:
Click Create Shop Block
Name your block (e.g., "InMail Shop")
Configure your product layout and selection preferences
Click Sync to Klaviyo
Your InMail Shop block is now available in Klaviyo's Universal Content library!
Using InMail Shop in Klaviyo
After installation, you can add your InMail Shop block to any email:
In Klaviyo's email editor, click Add Block
Select Universal Content
Choose your InMail Shop block
The block will display personalized products for each recipient
Email Pulse displays your Klaviyo campaigns and flows in the left navigation:
Track InMail Shop usage – See which flows and campaigns contain InMail Shops
Quick access – Jump directly to the Klaviyo editor to add InMail Shops
Performance stats – View metrics per message, flow/campaign, and rollups
Troubleshooting
OAuth Connection Failed
Make sure you're logged into the correct Klaviyo account
Try clearing your browser cache and cookies
Contact support if the issue persists
Products Not Syncing
Verify your Shopify URL is accessible
Check that products are "Active" and not in draft status
InMail Shop Block Not Appearing in Klaviyo
Allow 1-5 minutes for the sync to complete
Verify the block shows "Synced" status in Email Pulse
Disconnecting Email Pulse
To disconnect Email Pulse from your Klaviyo account:
In Email Pulse, go to Settings > Integrations > Klaviyo
Click Disconnect
(Optional) In Klaviyo, go to Settings > Apps and revoke access
Note: Disconnecting will stop real-time event syncing and remove webhook connections. Your InMail Shop blocks will remain in Klaviyo's Universal Content library but will no longer update with personalized products.
Need Help?
Help Center: docs.emailpulse.ai
Email Support: [email protected]
Live Chat: Available in the Email Pulse dashboard (bottom-right corner)
Ready to get started? Install Email Pulse from the Klaviyo Marketplace →