About
Product and landing page recommendations are designed to assist email marketers in better understanding how their email campaigns impact product sales and to enable ongoing email campaign optimization.
Why
The inability to quantify how email campaigns impact product sales at different stages of the online buyer lifecycle is causing e-commerce email marketers to resort to risky guesses or to rely solely on promoting the most popular and often heavily discounted products. This is why email revenue growth is stalling and margins are decreasing.
How
The recommendations are generated through uplift modeling of product performance metrics for shoppers who received an email, compared to the same product performance metrics for non-email shoppers.
The recommendations can be used for multiple purposes:
Product-Market Fit Analysis - Knowledge of how different products perform at various stages of the email buyer lifecycle aids in more effective list segmentation and the formulation of future email campaign strategies.
Email Optimization - Using recommendations in email campaigns creates a feedback loop that enables continuous improvements and sustainable revenue growth.
What
Users can go beyond the default recommendations by generating custom recommendations using the dropdown options provided below:
Scope - Providing a choice of recommendations based on performance metrics for the entire site, all campaigns (email channel), or specific email campaigns.
Strategy -Offers the ability to refine recommendations using campaign, email, or site-wide metrics.