Introduction
Paid traffic is often the largest marketing expense during BFCM Week. While most brands closely track spend and clicks, few evaluate how effectively each paid source converts that investment into online store revenue efficiency.
Without this deeper view, budgets tend to be allocated based on surface-level metrics such as impressions, CTR, or CPC, rather than on true business impact.
Today's Results
Time Interval: last 30 Days
Summary Results
Channel | Revenue Contribution | Share of All Revenue | Impact | Score | Assessment |
Paid Marketing | '$5,595,993' | '39.31%' | '$(4,368,052)' | '40' | "results below brand potential" |
Key Insights
Having '
39.31%' share of total revenue indicates a "high" dependency on paid marketingA performance score of 40 points to high priority to address results below brand potential.
Table Legend
Revenue Contribution: Total revenue generated from paid marketing
Share of All Revenue: Percentage of total revenue attributed to paid marketing.
Impact: Revenue gained or lost based on the difference between paid and organic marketing RPV.
Score: Overall paid marketing score.
Assessment: Descriptive indicator of the score value.
Paid Marketing Channels
Source | Revenue | % of Revenue | Engagement Rate | Engagement Lift | RPV | RPV Lift | Impact |
'Paid Search' | '$2,684,111' | '24.19%' | '59%' | '+5%' | '$3.71' | '-0.29%' | '($7,734)' |
'Cross-network' | '$1,320,850' | '11.91%' | '65%' | '+11%' | '$3.22' | '-13.56%' | '($207,258)' |
'Paid Shopping' | '$940,601' | '8.48%' | '49%' | '-5%' | '$1.91' | '-48.64%' | '($890,860)' |
'Paid Social' | '$1,523,837' | '13.74%' | '44%' | '-10%' | '$2.02' | '-45.79%' | '($1,287,265)' |
Top Priority: "Paid Social" - reallocate spend toward higher-performing paid marketing channels.
Actions:
Improve Engagement: Drive traffic to your highest-engagement landing pages using the BFCM Engagement Lift Agent to discover what performs best.
Lift Revenue: Promote your top-performing products using the BFCM Revenue Growth Agent to identify which ones deliver the strongest revenue impact.
Table Legend
Revenue: Total revenue generated from the paid marketing channel.
% Of Revenue: Percentage of total revenue attributed to the paid marketing channel.
Engagement Rate: Percentage of shoppers who did not bounce.
Engagement Lift: Difference between the engagement rate of the paid channel and organic traffic.
RPV: Revenue per visit from paid marketing channel traffic.
RPV Lift: Difference between RPV of the paid channel and organic traffic.
Impact: Revenue gained or lost based on the difference between paid channel and organic marketing RPV.
Comparisons: Today vs. 2024 BFCM Week
The table below compares current channel performance with results from BFCM Week 2024.
Important: As the 2025 BFCM season approaches, we recommend running this report daily or weekly to enable timely, data-driven budget allocation decisions.
Source | Engagement Diff. | RPV Diff. | Assessment |
'Paid Search' | '+5.45%' | '+$1.23' | "winner - keep it" |
'Cross-network' | '+3%' | '-$1.13' | "mixed metrics - optimize" |
'Paid Social' | '-3%' | '-$1.13' | "loser - fix or cut" |
'Paid Shopping' | '-3%' | '+$1.13' | "mixed metrics - optimize" |
Actions:
Improve Engagement: Drive traffic to your highest-engagement landing pages using the BFCM Engagement Lift Agent to discover what performs best.
Lift Revenue: Promote your top-performing products using the BFCM Revenue Growth Agent to identify which ones deliver the strongest revenue impact.
Table Legend
Engagement Rate Difference: The change between the engagement rate of the paid channel today and during BFCM Week.
RPV Difference: The difference between the paid channel’s Revenue Per Visit (RPV) and that of organic traffic today and during BFCM Week.